advertising

Swagger for Families by Vika Nightingale

YouTube launched its people's voice campaign to look back on the best video ads in its history. There are many very powerful commercials, such as Old Spice | The Man Your Man Could Smell Like, Dove Real Beauty Sketches, Friskies Dear Kitten, Save the Children Most Shocking Second a Day. 

Yet this particular ad by Saatchi & Saatchi LA is the one I have not seen before and which stayed with me due to its tongue-in-cheek lyrics, the factor of the unexpected and, perhaps, faux pas hip-hop. 

Uploaded on 2 May 2010 

"Watch as the Sienna Family drops their hot new single, Swagger Wagon. This goes out to all you minivan families out there who get a Sienna SE for space but fill it with your family's swagger.
To learn more about the Sienna SE visit http://toyota.com/sienna or download the free MP3 at http://toyotaswaggerwagon.com"

Swagger Wagon by Toyota

The Concerned - D&AD by Vika Nightingale


AS attending the D&AD Judging Week 2015 this week was a joy, and I have a long-standing interest in communications in film...here we are.

Volkswagen. Incredibly scary. Please do not mention the air bags. 

This advert reminds me of another 'Eyes on the Road" campaign for Chevrolet. See here. 

 Prince's Trust. No explanation required. 

St. John Ambulance. A different commercial was presented during the festival, with a mother trying to get into a swimming pool, where her child is drowning. Unfortunately for her, the surface of the pool turned into a solid barrier. 

In China someone is injured in a traffic accident every three minutes, and every ten minutes, someone dies as result of one. Pedestrians and drivers failing to acknowledge and obey traffic signs is key to these tragic statistics. Working with client Buick of Shanghai General Motors, Lowe China has created a road safety campaign to alert drivers about obeying traffic signs. Lowe contacted real accident victims and invited them to participate in our campaign by holding up traffic signs at the spots where their accidents actually happened.
— Lowe and Partners (http://loweandpartners.com/our-work/human-traffic-sign/)