YouTube launched its people's voice campaign to look back on the best video ads in its history. There are many very powerful commercials, such as Old Spice | The Man Your Man Could Smell Like, Dove | Real Beauty Sketches, Friskies | Dear Kitten, Save the Children | Most Shocking Second a Day.
Yet this particular ad by Saatchi & Saatchi LA is the one I have not seen before and which stayed with me due to its tongue-in-cheek lyrics, the factor of the unexpected and, perhaps, faux pas hip-hop.
Uploaded on 2 May 2010
"Watch as the Sienna Family drops their hot new single, Swagger Wagon. This goes out to all you minivan families out there who get a Sienna SE for space but fill it with your family's swagger.
To learn more about the Sienna SE visit http://toyota.com/sienna or download the free MP3 at http://toyotaswaggerwagon.com"